Self-employed & freelancers
United Kingdom
FreelancersIndividualsSmall businesses
About Pie
CIMA certificate holder; HMRC-recognised software developer claim. Individual Self Assessment focus (freelancers, landlords, side hustles) — not a full ltd company accounting suite. In-house expert “Charlotte” marketed. City HQ not stated on official pages reviewed; roster HQ —. Do not invent Dublin (Dublin in this directory = Fonoa / Leapifai, not Pie).
Smart Match automation; not branded generative AI on homepage (not roster-flagged AI-native).
Highlights
- App Free (bookkeeping, real-time tax, invoicing, HMRC submit, MTD)
- Tax Support £89/year (pricing page); homepage also shows £7.50/mo, return check £59, we-do-it-for-you £126, MTD accountant package £199
- HMRC-recognised / MTD-ready Self Assessment